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The Body Shop
The Body Shop International plc, known as The Body Shop, has 2,400 stores in 61 countries. Following O Boticario, a Brazilian company, The Body Shop is the second largest cosmetic franchise in the world. The company, headquartered in Littlehampton, West Sussex, England, was founded by the late Dame Anita Roddick and is known for its vegetable-based products ranging from Body Butter, Peppermint Foot Lotion, and Hemp. The Body Shop has emphasized its support for a wide range of issues around the globe. |
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History
In 1970, Anita Roddick and her husband, Gordon Roddick, visited the San Francisco Bay Area, and encountered a store on Telegraph Avenue in Berkeley selling shampoos, lotions and body creams. Inspired by this store, and by the need to raise money to raise their kids, Anita and Gordon created "The Body Shop" in Brighton, England."The Body Shop", publicized environmental concerns, and offered customers discounts for bringing in their own bottles instead of using new ones from the store. On 27 March 1976, the first The Body Shop opened at 22 Kensington Gardens, Brighton.
There are many stories about the start of the company including how it opened next to an undertaker, who complained to the local council about the name of the store. The local bookmaker nearby took bets on how long it would be before The Body Shop closed. In response to this opposition, Roddick wrote a letter to the council stating that she was a housewife with children trying to make a living. The original logo and product labels were designed by an art student, Jeff Harris, who was paid £20.
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